It seems that a virtual world is being created parallel to the physical world that we know. A world in which buying and selling, among others, will be part of our day to day. A world in which speculation with virtual money will be a reality.
The brands that you and I know are already creating that world. When you want to enter, the metaverse can already be your new world.
What can be sold or bought? For example, virtual clothes, watches, land, etc …, through transactions in the form of NFT, a market based on cryptocurrencies.
In our real world, the closest thing to the Metaverse is video games. Avatars are created and different skins are bought so that your avatar looks good in that video game. Only in 2020, nearly 40,000 million dollars were invoiced. There are already real brands selling skins in those video games.
The big business that is making the big brands want to position themselves in this virtual world. They could even release / sell garments in the metaverse to see how the actual market would perform.
Another aspect to take into account is that the brands would work directly with the consumer, thus displacing the distributor.
We are talking about selling something that is not going to be used. For those of us who were born in the twentieth century it does not make any sense, but it is very true, for example, in the case of sneakers, that exclusive series are released that customers buy only for the mere fact of having them, or collecting them, and in most cases, as an object of speculation. It has gone from buying to dress, to buying to have it. To the point that, in some cases, the virtual garment has exceeded the price of the original.
There are various virtual platforms that have existed for more than a decade, where brands are already positioning themselves. This is the case of Roblox, chosen by Nike to launch its Nikeland space. This platform was joined by Tommy Hilfiger and Vans. Luxury brands such as Gucci have also done it or Louis Vouitton on the The League of Legends platform.
Other brands advertise in video games where NFT can be purchased and others are launching their own blockchain for the authenticity certification of elite digital garments.
Another platform that could be categorized as a metaverse is Sandbox, a place where Adidas has opted to invest. This brand has bought land worth about 400 ethers, whose value at the time of purchase was equivalent to 1.7 million dollars.
Therefore, brands are looking for a new audience to attract: the youngest.
Many specialists agree that the important thing is to get there first, whatever it takes and, in this case, whatever it takes.
“The long-term strategy is to put the flag before the competition.”
For more information: https://www.elconfidencial.com/tecnologia/2022-01-06/aun-no-sabes-que-es-el-metaverso-pero-alli-ya-te-estan-esperando-para- sell-clothes-digital_3354083 /
